Author: Andrew Dallmann, Director of Product Management

Retail store with camera to increase the customer experience by giving them a personalized shopping experience.

Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology

Originally published by Total Retail. New technologies are emerging that can give retailers enhanced digital precision into the physical shopping experience. The ability to locate, trace and track resources in physical locations are being used by retailers to understand customers’ shopping journeys and behaviors, perfect their in-store design, and reduce operational costs across the board.